Centaline Singapore Property Agency Rolls Out Its Corporate Social Responsibility Initiative, A Long-Term Volunteer To Give Back To The Society

Cooking Delectable Meals For Singapore’s Needy at Willing Hearts

Willing Hearts is a home-grown charity that provides food to those in need, giving a helping hand to the Voluntary Welfare Organization’s (VWO) 5000 beneficiaries, which includes the elderly, disabled, low-income families, children from single parent families, as well as migrant workers.

On Wednesday, 4 July 2018, Centaline Singapore Property Agency and its 30 real estate professionals took time off their busy schedule to whip up packed lunches in time for delivery at Willing Hearts - from dawn to midday. For five hours straight, the management team and real estate professionals jumped straight into the daily grind of activities, from preparing ingredients like chopping vegetables, packing lunchboxes, delivering lunchboxes to beneficiaries and cleaning up the area right after meals are prepared. Centaline Property’s PR Manager noted,” This is the first time that our company participates in a Community Outreach initiative. Our staff and agents are thrilled when they heard about this, and I can feel the strong passion in them.”

Nowadays, Corporate Social Responsibility (CSR) programs are fast becoming popular, especially among the Millennial generation. Not only CSR initiatives positively brand an organization, but also boost employee morale and internal engagement. According to Project Helping, a digital portal that encourages corporate goodwill activities, 92% of employees who volunteer through their workplace report higher emotional and physical wellness rates. Moreover, 66% of employees who participate in their company’s CSR initiatives report a greater sense of commitment to their employer and jobs as a result of their involvement.

In order to attract newly-minted and seasoned realtors to join its growing stable of real estate professionals, the company has plans to work long-term with Willing Hearts and similar VWOs to promote a healthy and friendly organizational culture.

Says David Hui, Centaline Property Group and Centaline Singapore Property Agency’s General Manager: “We would like to promote a volunteering culture within the organization. Through training, we believe that we can build and empower a team of professionals to serve the society and at the same time, extending a helping hand to those in need.”


About Centaline (Singapore) Property Agency

Centaline (SG) Property Agency provides cross-border consultancy and agency services for overseas and local properties through Singapore office. As Centaline has built up an extensive network in Mainland China, Hong Kong, Macau, Taiwan and Singapore, Centaline Singapore acts as a bridge between vendors, purchasers, landlords, and tenants across these places.

About Centaline Property Agency

Centaline Property Group is one of Hong Kong's largest property agencies. With over 60,000 employees and 2,600 offices across China, Hong Kong, and Macau, the company is also one of the largest real estate agencies in the region. The organization positions itself as Asia's one-stop property services company, offering services, including real estate valuaton, property market research, asset management, and mortgage brokerage. In recent years, Centaline Property Group has expanded to Taipei and Singapore markets, and is gradually expanding in other Chinese-speaking continents in the world.